Valley View Records is a label born from a creative collision between visual and audio art forms. Inspired from the emotions evoked when combining the two, our main drive is to source and promote modern, beautiful and exciting music from talented artists all across the globe. Our music selection is precise and carefully considered without a bias to a specific genre but rather the mood the music invokes. Our range doesn't stop at audio art, we also curate our own online art gallery which is constantly updated with modern and relative pieces for your viewing.

WHO WE ARE

MATT TONDUT

Founding Director & Music Manager at Valley View Records.

 

Matt started composing original music at the young age of 13 and was performing publicly by 15. He has spent the most part of any spare time dedicated to improving his knowledge and ability in music. He started studying classical piano, guitar and theory as a child and still studies to this day. At some point in his life he has been involved with or performed in nearly every genre of music. In 2017 he delved headfirst into music production blending his classical compositions with his love of ambient electronic music to create a style unto himself. Within the first 2 months of releasing this style of music for public access he had secured a number of licensing agreements for his tracks providing his first insight into music publishing and licensing which would become a focus point for the label.

When he has not been in the studio he has also spent a large amount of his time and energy in business management and marketing.    Working his "Plan B" to being a rockstar he built a very successful career in the commercial sector in various management positions. He has since been able to transfer all of these skills into Valley View Records to make it what it is today.

CLAYTON POPA

Creative Arts Director at Valley View Records.

"As an artist I always find myself questioning and searching for more. I am not tied down to any particular style or genre and I find that I can adopt a unique approach to any medium and create using my senses and where the idea takes me.

I love the notion of abstract and the freedom it creates and I would fall into this category if I were to be placed into one. I love Jackson Pollack and MC Escher as artists but all art is unique and powerful in its own rights.

I can design, create, write poems and songs and all things art I love to do and experiment by trying new techniques and melding two or three together to find unusual creations never seen.

I have been creating paintings and artworks for over 12 years and have been drawing for most of my life with a few awards for my paintings under my belt. These days I find myself collaborating with other artists in the field of photography to add that flavour to the graphic design element that I also bring.

All of my creations are one of a kind from artworks to logos and CD Album covers and I strive to create a final piece that the end user is happy to showcase, something the world has not seen before, new, different and unusual with all the excitement and creativity.

I bring a spiritual element to all of my designs to ensure that I meet the deadline and criteria that the client is looking for. Whether you have an idea in mind or none at all I can work with anyone to bring their idea to life.

I don’t plan to be the next Da Vinci but I plan to create a world where art has no boundaries and we can experience the true value of art and craftsmanship through emotions and the senses."

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